Fred Aujero

Product, UX & Accessibility Design

I shape human experiences where user delight meets business excellence.

  • 15+

    Years of
    Human-Centered Expertise

Selected Works

Selected Works

Explore some of my signature projects.

  • Project Easy Reorder

    Easy Reorder

    Easy Reorder

    • Role
      Design Lead
    • Brand
      Walmart
    • Design Strategy UX UI Research

    Increased customer engagement by 64% and repurchase GMV by 26.8%.

    Enable customers to easily and quickly find and order their frequently purchased everyday essentials.

    6 min read
  • Customer Engagement Module

    Customer Engagement Module

    • Role
      Design Lead
    • Brand
      Walmart
    • Design Strategy UX UI Research

    +5% CTR into the store and grocery sections. +12% CTR for the order tracker.

    Provide customers with a personalized, dynamic, and adaptable dashboard that serves customer needs for their most relevant ongoing or new journeys.

    5 min read
  • Sort & Filter

    Sort & Filter

    • Role
      Design Lead
    • Brand
      Walmart
    • Design Strategy UX UI Research

    Improved filter experience boosted conversion rates by 8%, driving significant growth!

    Redesigned the sort and filter experience and made it faster, more intuitive, and more personalized, enabling customers to find what they need with minimal effort.

    6 min read

Core Competencies

Core Competencies

My key skills and expertise driving impactful design solutions.

  • strategy

    Design Strategy

  • phone_iphone

    Mobile App Design

  • sentiment_very_satisfied

    User Experience

  • accessibility_new

    Accessibility

  • highlight_mouse_cursor

    Interaction Design

  • groups

    People Management

  • social_leaderboard

    Design Leadership

  • mystery

    User Research

  • Sketch

  • category

    Product Discovery

  • format_quote

    Content Strategy

  • Figma

  • code

    Dev Experience

  • emoji_objects

    Branding & Identity

Brand Experience

Brand Experience

Collaborating with leading brands to deliver exceptional design.

Walmart Mitsubishi Motors Sephora Women In Tech Ulta Beauty Global Komen for the Cure American Energy Society
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