My name is Fred and I currently work as a Product Design Manager leading all of Commerce design teams (Conversion,
Account, Media, and Business Management Platform) for the largest beauty retailer in the US. I guide my teams
to craft inclusive, accessible, and user-focused solutions that not only meet business goals
but also wow users. I always aim for über results.
With a background in UX design, visual design, and engineering, I blend creativity and technical skills to
build intuitive, pixel-perfect experiences. I love collaborating with cross-functional teams to turn ideas
into solutions that are both functional and beautiful.
In my spare time, you'll find me cooking and playing video
games with my kids. I'm also a self-proclaimed wordsmith.
+10% CTR and +93% uplift in account registration
+27% efficiency for user and increased conversion by 13%
My key skills and expertise driving impactful design solutions.
Collaborating with leading brands to deliver exceptional design.
